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	<title>SEO Dunedin NZ &#187; Search engine optimisation</title>
	<atom:link href="http://infodesign.co.nz/category/internet-marketing/search-engine-optimisation/feed/" rel="self" type="application/rss+xml" />
	<link>http://infodesign.co.nz</link>
	<description>Search engine + social media optimisation services</description>
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		<title>Dunedin osteopath Internet marketing campaign</title>
		<link>http://infodesign.co.nz/internet-marketing/dunedin-osteopath-internet-marketing-campaign/</link>
		<comments>http://infodesign.co.nz/internet-marketing/dunedin-osteopath-internet-marketing-campaign/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 22:57:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Search engine optimisation]]></category>
		<category><![CDATA[Social media optimisation]]></category>
		<category><![CDATA[dunedin]]></category>
		<category><![CDATA[osteopath]]></category>

		<guid isPermaLink="false">http://infodesign.co.nz/?p=430</guid>
		<description><![CDATA[The Dunedin Osteopathic Clinic, osteopathy specialists in George Street, Dunedin New Zealand have owned their domain www.osteopath.co.nz since December 1999. Due to the age of the domain, the website has [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.osteopath.co.nz">Dunedin Osteopathic Clinic</a>, osteopathy specialists in George Street, Dunedin New Zealand have owned their domain <strong>www.osteopath.co.nz</strong> since December 1999. Due to the age of the domain, the website has cemented itself in google as an authority destination. This gives the Clinic an advantage in the search engines for keywords properly optimised throughout their website.</p>
<p>Two factors will maintain and increase the clinic&#8217;s website ranking in google for targeted keyword phrases people use:</p>
<ul>
<li>the optimisation of each page of the website for the keywords people are using in google to find each webpage&#8217;s topic(s)</li>
<li>the creation of hyperlinks back to the clinic&#8217;s webpages from external sites; preferably from high-traffic, social media networking websites, as these are the places that people hang out</li>
</ul>
<p>The clinic&#8217;s owner &#8211; the good Doctor McGrath &#8211; is in a fine position, now, as his rankings have been enhanced with the recent rebuild of his website on Joomla content management system; and the publishing of his localised Wordpress blog.</p>
<p>Some examples of google love include:</p>
<ul>
<li>#1,2,3,4&amp;5 rankings on the web for &#8220;<a href="http://www.google.co.nz/search?q=osteopath+dunedin&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a">osteopath Dunedin</a>&#8220;</li>
<li>#2 ranking in New Zealand for &#8220;<a href="http://www.google.co.nz/search?hl=en&amp;client=firefox-a&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;hs=axE&amp;q=osteopath&amp;btnG=Search&amp;meta=cr%3DcountryNZ">osteopath</a>&#8220;</li>
<li>#1 ranking on the web for &#8220;<a href="http://www.google.co.nz/search?q=osteopath+blog&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a">osteopath blog</a>&#8220;</li>
</ul>
<p>The clinic&#8217;s Internet marketing campaign continues with 1 to 2 hours per week of link-building; further enhancing the <em>Dunedin Osteopathic Clinic&#8217;s</em> long-term search engine and <a href="http://www.usable.co.nz/tag/social-media-optimisation">social media optimisation</a> positioning.</p>
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		</item>
		<item>
		<title>Blogs are about fresh, quality, relevant content</title>
		<link>http://infodesign.co.nz/internet-marketing/blogs-are-about-fresh-quality-relevant-content/</link>
		<comments>http://infodesign.co.nz/internet-marketing/blogs-are-about-fresh-quality-relevant-content/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 07:45:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Search engine optimisation]]></category>
		<category><![CDATA[blog feeder seo]]></category>

		<guid isPermaLink="false">http://infodesign.co.nz/?p=173</guid>
		<description><![CDATA[And Syndicate Kahuna is *the* state-of-the-art system to feed your blog:
www.squidoo.com/syndicatekahunareviews
Syndicate Kahuna is FREE. Try it!
]]></description>
			<content:encoded><![CDATA[<p>And <strong>Syndicate Kahuna</strong> is *the* state-of-the-art system to feed your blog:</p>
<p><a title="http://www.squidoo.com/syndicatekahunareviews" href="http://www.squidoo.com/syndicatekahunareviews">www.squidoo.com/syndicatekahunareviews</a></p>
<p>Syndicate Kahuna is FREE. <a title="http://www.syndicatekahuna.com/invite/101296/" href="http://www.syndicatekahuna.com/invite/101296/">Try it</a>!</p>
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		</item>
		<item>
		<title>So What Is The Point Of Graphic Design? Here Are Some Basic Principles You Should Know</title>
		<link>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/so-what-is-the-point-of-graphic-design-here-are-some-basic-principles-you-should-know/</link>
		<comments>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/so-what-is-the-point-of-graphic-design-here-are-some-basic-principles-you-should-know/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 06:08:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search engine optimisation]]></category>

		<guid isPermaLink="false">http://infodesign.co.nz/internet-marketing/search-engine-optimisation/so-what-is-the-point-of-graphic-design-here-are-some-basic-principles-you-should-know</guid>
		<description><![CDATA[Graphic design is a term that refers to the business and art that centers on visual presentation and communication. The art of graphic design combines words, ideas, images and symbols [...]]]></description>
			<content:encoded><![CDATA[<p>Graphic design is a term that refers to the business and art that centers on visual presentation and communication. The art of graphic design combines words, ideas, images and symbols into a visual presentation with the objective of putting across information to an audience. Hence, if an individual wants to exemplify a process, announce something, elucidate a intricate system or entice an individual, a visual medium of communication is generally highly effective and graphic design will be of great aid. Graphic design involves both the products (designs) and the process (designing).</p>
<p>Graphic design solutions are made up of elements such as lines, color, type and texture. Lines are used to direct eyes, section off space and create forms. Color is mostly used to stir up emotions and make an image outstanding. Type should be used to successfully communicate a message. Texture refers to the feel of a design surface and can additionally be expressed through the design style. The merging of these elements should be used with an aim of ensuring that a piece of work reveals unity and balance. No element should outshine the other.</p>
<p>A graphic designer assembles images together and employs methods for page layout in different ways.  Typography and visual arts are used to organize design elements on various types of mediums such as computer printouts, logos, posters, letters, magazine advertisements and websites. Have a look at <a href="http://www.richardpchapman.com" target='_blank'>corporate identity design london</a> for examples.</p>
<p>Computers and graphic software applications have been deemed vital tools in graphic design. A graphic designer will employ the use of graphics software programs including InDesign, Photoshop and Adobe Illustrator. The designer employs a variety of tools that these software packages provide to make sure the audience receives the right message. The primary communication tools are typography and images.</p>
<p>To attain the perfect results when designing a project, there are certain steps to be followed. And these principles are actually similar in interior design as explained at <a href="http://www.nsinteriors.com" target='_blank'>office interior design london</a>. Rather than jumping right away into graphics software packages to create a graphic project, it is best to lay down a blueprint of the steps that should be followed successively to generate the required outcome. One can save a lot of energy and time by first studying a topic, summarizing the methodology, starting out with sketches and using approved design methodologies to attain the final outcome.</p>
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		<title>Facebook Marketing: Are You Using It In Your Business?</title>
		<link>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/facebook-marketing-are-you-using-it-in-your-business/</link>
		<comments>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/facebook-marketing-are-you-using-it-in-your-business/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 11:34:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search engine optimisation]]></category>

		<guid isPermaLink="false">http://infodesign.co.nz/internet-marketing/search-engine-optimisation/facebook-marketing-are-you-using-it-in-your-business</guid>
		<description><![CDATA[As a business owner, you know that you are constantly wondering how you can attract more clients. If you own an online business, the answer to your traffic problem is [...]]]></description>
			<content:encoded><![CDATA[<p>As a business owner, you know that you are constantly wondering how you can attract more clients. If you own an online business, the answer to your traffic problem is internet marketing. You need to remember that without marketing, you will never be able to get targeted traffic into your website. Today, any kind of business, whether online or offline are now using internet marketing in order to expand their reach for new customers.</p>
<p><a href="http://www.arlansmithdesign.com/facebook-marketing-are-you-using-it-in-your-business" target='_blank'>Facebook Marketing: Are You Using It in Your Business?</a><br />Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard in order for you to attract targeted traffic into your website. You need to make a lot of good articles to read that is related to the products or services that you are selling and you also need to join forums and the discussions in it. Also, you need to get your website to be attractive.</p>
<p>Whatever you are selling, internet marketing is a hard task to do, but when it works, it is well worth the effort and money.</p>
<p>However, thanks to social networking website, such as Facebook, you will see that internet marketing is a lot easier than ever before. First of all, in all social networking websites, Facebook is one of the most popular websites. Here, you will already have the numbers you need. This means that it already has traffic. With millions of subscribers logging and out each day and also millions more registering each day, you can be sure that you will be able to get your fair share of targeted traffic in this website.</p>
<p>In Facebook, you will see that all kinds of people with different social backgrounds join. Also, the members themselves will try to separate themselves from distinct groups. The fact that Facebook will allow people to create and join groups you will be able to easily find your target customers.</p>
<p>Whether the group is separated by age, school, gender or interests, you will see that you will find all sorts of groups here in Facebook.</p>
<p>Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all. More about <a href="http://www.arlansmithdesign.com/" target='_blank'>Facebook Marketing</a>.</p>
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		<title>What Does Brute Force SEO Do?</title>
		<link>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/what-does-brute-force-seo-do/</link>
		<comments>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/what-does-brute-force-seo-do/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 05:11:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search engine optimisation]]></category>

		<guid isPermaLink="false">http://infodesign.co.nz/internet-marketing/search-engine-optimisation/what-does-brute-force-seo-do</guid>
		<description><![CDATA[There is one theme that stands out above all the others in the world&#8217;s of internet marketing and SEO. It has been around for years and will be around for [...]]]></description>
			<content:encoded><![CDATA[<p>There is one theme that stands out above all the others in the world&#8217;s of internet marketing and SEO. It has been around for years and will be around for years to come.<br />
<a href="http://bruteforceseo.org/">Brute Force SEO</a><br />
The concept is called the &#8220;Big Red Button&#8221; or alternatively the &#8220;Big Green Button&#8221;. A simple one touch solution is being sought after by many people.<br />
Over the years there have been many attempts to make such a tool. An enabler so that people can make a large amount of cash with their skills and knowledge but with minimal work.</p>
<p>Some readers might remember Traffic Equalizer, some may have used PortalFeeder, others probably tried many of the less successful imitators.</p>
<p>So, Peter Drew is now taking a shot at the target. The question is this: Has he got what it takes wrapped up in the form of his Brute Force SEO system?</p>
<p>To be honest, at the moment we do not have much to go on but what we do have seems positive.<br />
To begin with, I believe (because I&#8217;m very conceited) he is doing stuff that I have already done and know works.  That means his toolbox simply has to deliver what he claims because the strategies and techniques DO work.<br />
I discovered a way to earn very good money using particular types of product launches. My results filled the search engine rankings for the search terms that I was certain would be used by prospects and buyers of these products. I was showing colleagues results where I was getting 16 of the first 20 results in Google for absolutely key terms. If you wanted info on a product in which I was interested then you were coming to one of my pages!</p>
<p>The system I designed was not fast or automated, but it was very profitable.</p>
<p>Some months ago, Pete Drew began to sell a set of software tools which automated some of the traffic generation and SEO techniques I was manually doing. I bought them as they came out. I kept wondering when he would put together a single SEO and traffic generation package.</p>
<p>Finally he did it. It is called Brute Force SEO</p>
<p>Our next post will examine what Bruteforce SEO brings to the table.</p>
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		<title>An Overlooked Advertising Method That Works &#8211; And You Are Not Even Using It</title>
		<link>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/an-overlooked-advertising-method-that-works-and-you-are-not-even-using-it/</link>
		<comments>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/an-overlooked-advertising-method-that-works-and-you-are-not-even-using-it/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 22:29:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search engine optimisation]]></category>

		<guid isPermaLink="false">http://infodesign.co.nz/internet-marketing/search-engine-optimisation/an-overlooked-advertising-method-that-works-and-you-are-not-even-using-it</guid>
		<description><![CDATA[Competition is increasingly fierce out there &#8211; how effective are you in getting your company noticed above the strain of constant advertisements? Its time for you to do something different, [...]]]></description>
			<content:encoded><![CDATA[<p>Competition is increasingly fierce out there &#8211; how effective are you in getting your company noticed above the strain of constant advertisements? Its time for you to do something different, something your competition hasn&#8217;t thought of&#8230;. yet.  Have you considered gift baskets?</p>
<p>Before you stop reading this and give up on the suggestion, there is an arguement to be made and an opportunity to make a unique on your potential clients that your competition is missing.  </p>
<p>While traditional gift baskets have been of the meat and cheese variety, today, there are several different types of <a href="http://www.danicasgiftbaskets.com/corporate-gift-baskets.asp" target='_blank'>company gift baskets</a> to choose from, covering all sorts of themes and tastes.  It all depends on the type of impression you want to make.</p>
<p>I know of a firm who sent a <a href="http://www.danicasgiftbaskets.com/gourmet-chocolate-gift-baskets.asp" target='_blank'>gourmet chocolate gift basket</a> to one of their perspective customers, but instead of sending it to the executives, they sent it to the secretarial staff.  I can tell you, they  never forgot the name of the company that sent them the generous assortment of chocolates, making it easier for them to call the company, and get through to the executives.  </p>
<p>Gift baskets say a lot about your company. What type of message would you like to send to a perspective client?  A gift basket filled with quality products reflects that your firm appreciates quality over quantity.   Traditional meat and cheese baskets reflects a more formal style, whereas a gift basket full of snacks and treats shows that your firm&#8217;s fun side.</p>
<p>You&#8217;ve already done your homework on your next client &#8211; does he enjoy a cigar? Does she play golf? Do they have a sweet tooth or have a soft spot for snacks? There are gift baskets full of fresh and unique products that cover these.  </p>
<p>A gift basket is always a welcome surprise. It piques our interest as to who was thoughtful enough to send it, and automatically sets them apart from other companies.  That is the difference. Whether you choose to present the gift basket in person, or place a business card inside, you are advertising your company in a more positive light. You will stand out.</p>
<p>Its tough to get your message across to potential clients.  When you think of the other forms of advertisement you use to attract new clients, its difficult to find one that adds a more personal touch than a <a href="http://www.danicasgiftbaskets.com" target='_blank'>unique gift basket</a>. Just ask the ladies who enjoyed their chocolate treats!</p>
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		<title>Promotional Pens in Advertising</title>
		<link>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/learn-useful-knowledge-about-promotional-pens-in-advertising-business/</link>
		<comments>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/learn-useful-knowledge-about-promotional-pens-in-advertising-business/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 22:17:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search engine optimisation]]></category>

		<guid isPermaLink="false">http://infodesign.co.nz/internet-marketing/search-engine-optimisation/learn-useful-knowledge-about-promotional-pens-in-advertising-business</guid>
		<description><![CDATA[The good old promotional pen can be used as a powerful advertising tool. From giveaways, to left on shop counters and well positioned in hotel rooms, they are hammering their [...]]]></description>
			<content:encoded><![CDATA[<p>The good old promotional pen can be used as a powerful advertising tool. From giveaways, to left on shop counters and well positioned in hotel rooms, they are hammering their message down our throats all of the time.</p>
<p>Whilst relatively cheap and easy to source, with just a little imagination soon everyone will know about your business. And that&#8217;s just for starters! Here&#8217;s our 3 golden rules for <a href="http://www.promotionalgiftsitems.co.uk/" target="_blank">promotional pens</a>.</p>
<p>Do not be put off by cold callers trying to sell you expensive pens!</p>
<p>At first glance promotional pens that are printed with your company logo, name or contact details can seem quite expensive when you are approached by a sales person. But remember that they are leaving room to offer you a &#8220;discount&#8221; and are also probably offering you a high end product, knowing that if you are unsure they can then try to sell you a lower priced alternative. With just a quick bit of shopping around you can produce something that&#8217;s much cheaper.</p>
<p>Golden rule 2 &#8211; There&#8217;s a good range of inexpensive options.</p>
<p>Plenty of charities, surveys and the likes are happy to give out free pens whenever they send out their mailings to encourage people to open the envelopes and complete the forms enclosed. These are usually the cheapest pens on the market and could be a good place to start from. Costing just a few pennies each, which includes having your details printed on the pen, with only a little imagination they can be great for getting your details over to the buying public.</p>
<p>Obviously, if you are advertising an expensive end product, then the basic stick ball pen might not be quite the right image for you, but you can quickly find better looking pens, including the familiar <a href="http://www.promotionalgiftsitems.co.uk/Pens-Ballpens.php" target="_blank">promotional Parker Pen</a>, without having to spend a small fortune.</p>
<p>But why use promotional pens?</p>
<p>Giving out business cards and flyers might seem a good idea, but how many just get thrown out with the rubbish straight away or squashed into a pocket? How many are thrown away without being read? With a pen it is something useful &#8211; it&#8217;s something that the recipient is more likely to want to keep and then every time they see or use the pen they will be reminded of your business. A marketing tool is only good for as long as it is on the person&#8217;s mind &#8211; by giving them something they want to keep, it&#8217;s on their mind a lot longer.</p>
<p>Now you just have to work out how you are going to distribute the pens!</p>
<p>Learn other <a href="http://www.freeinternetmarketingadvice.com/free-internet-marketing-advice/low-cost-internet-marketing-promotion/" target="_blank">low cost Internet marketing</a> strategies that work.</p>
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		<title>We are business professionals</title>
		<link>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/we-are-business-professionals/</link>
		<comments>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/we-are-business-professionals/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 22:26:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search engine optimisation]]></category>

		<guid isPermaLink="false">http://infodesign.co.nz/internet-marketing/search-engine-optimisation/we-are-business-professionals</guid>
		<description><![CDATA[Business Marketing Strategies
And here are some tips to help you appear professional and serious to
potential customers in your mail order business:
        On your [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://business-marketing-strategies.com/bms">Business Marketing Strategies</a><br />
And here are some tips to help you appear professional and serious to<br />
potential customers in your mail order business:</p>
<p>        On your word processor or computer, type a STANDARD letter about<br />
        your company. It should say something like: &#8220;We would like to<br />
        introduce our company to you. We are business professionals who are<br />
        interested in providing our customers with the very best service<br />
        available. We&#8217;ll do our utmost to guarantee your satisfaction and<br />
        repeat business. Enclosed are some offers for your consideration. </p>
<p>        They have been especially selected for you and your interests. If<br />
        you don&#8217;t see what you&#8217;re looking for _ please take the time to<br />
        write and let us know what we can do for you. We&#8217;d love to hear from<br />
        you today.&#8221;</p>
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		<title>Web Traffic Generation</title>
		<link>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/web-traffic-generation/</link>
		<comments>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/web-traffic-generation/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 14:31:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search engine optimisation]]></category>

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		<description><![CDATA[Driving targeted traffic to your site is not as easy as it tried to believe, after poking around on the Internet and read articles on the subject. You probably have [...]]]></description>
			<content:encoded><![CDATA[<p>Driving targeted traffic to your site is not as easy as it tried to believe, after poking around on the Internet and read articles on the subject. You probably have on many websites advertising services in taxes to several hundred U.S. dollars U.S. dollar, they drive thousands of visitors to your site, for example, 24 clock. And good that you actually see (cross your site statistics) that your Web site visitors, you do not see any increase in the number of clicks on your ads or sold (that is, if you sell something). Why? Because these services are the engines non-target groups of traffic on your site, you are not in any way as &#8220;not targeted&#8221; I would say, people who are not interested in what your site, but the people who misled on your site about pop-ups and pop-under and false links.</p>
<p>And who is the best case, as some * of * Visitors can click on your ads and might even buy something from your location. But some of these services are actually using simple scripts are delivered to your site and the simulation of the behaviour of users, &#8220;click&#8221; on a part of your links or tricking your web statistics and think that a person actually sailed into your pages . With this technique, they are the script &#8220;browse&#8221; your pages at regular intervals, for some days, you think that you transport &#8230;</p>
<p>But how can we all &#8220;targeted measures&#8221; traffic? In short, it is &#8220;traffic&#8221; that what you&#8217;re looking for. &#8220;Organic&#8221; refers to the transport of visitors from your site with search engines. It is indeed the people irrespective of the search on your site, find the link to your site in search results and click on it. This is the best targeted traffic you can get. <a href="http://www.trafficfusionx.com/" target="_blank">traffic fusion</a> In this case, the likelihood of visitors clicking on the ads to buy or something for your site is very high.</p>
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		<title>Unbiased Tips About Book Marketing</title>
		<link>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/unbiased-tips-about-book-marketing/</link>
		<comments>http://infodesign.co.nz/internet-marketing/search-engine-optimisation/unbiased-tips-about-book-marketing/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 08:53:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search engine optimisation]]></category>

		<guid isPermaLink="false">http://infodesign.co.nz/internet-marketing/search-engine-optimisation/unbiased-tips-about-book-marketing</guid>
		<description><![CDATA[Top Ten Ways to Promote Your Books Through Flyers
A flyer is an excellent, inexpensive way to push the buying books. What makes one flyer so much better than another? Learn [...]]]></description>
			<content:encoded><![CDATA[<p>Top Ten Ways to Promote Your Books Through Flyers</p>
<p>A flyer is an excellent, inexpensive way to push the <a href="http://www.bookmarketing4u.info" target='_blank'>buying books</a>. What makes one flyer so much better than another? Learn how exactly you can stand out from the crowd.</p>
<p>1. Include a colored picture of your front cover. </p>
<p>People want to see what your book looks like. Make sure your colored book cover copies well in black and white. If you do use color, make your book cover background white with colored lettering, so you don&#8217;t go through a $35 ink cartridge too fast. </p>
<p>2. Hook your prospective buyers with the headline in the top line of your flyer. </p>
<p>Here&#8217;s a few gems: Why Not Publish Yourself? Read About SEX as it Really Is! Imagine Thousands of Readers Buying your Book Next Month! Quadruple your Income in Four Months! Give your audience a reason to buy &#8211; show those benefits.</p>
<p>3. Include some juicy excerpts from your book.</p>
<p>This is a wise part of the <a href="http://www.visitoursites.org" target='_blank'>marketing</a> business. Prospective buyers want to see a sample of your writing. Use an analogy or short story to illustrate your book&#8217;s main point if non-fiction.</p>
<p>4. Include your picture with a brief biography near it. </p>
<p>People want to see what the author looks like.</p>
<p>5. Add praise from others. </p>
<p>Testimonials are the most significant way to market your book. Use a man/woman on the street opinion. One client/author added a testimonial from a convict!</p>
<p>6. Put ordering information on a coupon at the flyer&#8217;s bottom.</p>
<p>Include your book&#8217;s ISBN number, Web site URL, your email, toll-free number and discount information.</p>
<p>7. Make it easy for your reader to buy. </p>
<p>Offer easy ways to buy: credit cards, checks or money orders. Include your toll-free 800 number. Many prefer a coupon they can fill out and mail or fax. </p>
<p>8. Give your prospective buyers all the ways to stay in touch with you.</p>
<p>Some people will not buy online or use a credit card. While most small business people are ready for these, it&#8217;s a good idea to include your street address, e-mail, Web Site, local phone and fax number, and 800 number.</p>
<p>9. Carry at least 25 flyers with you in a folder at all times.</p>
<p>Keep them in your car, so that when you pass a place that will post them for you, they are handy. Give one to every person you meet. Remember the &#8220;law of seven.&#8221; After seven exposures, you have a buyer! Flyers are better than a business card.</p>
<p>10. Use the backside of the flyer. </p>
<p>You really waste this space if you don&#8217;t put it to use. Multiply buying results with more testimonials on the back. Include a longer excerpt from your book there.</p>
<p>Your flyer is a detailed extension of you and your book, and one of the least expensive ways to market your book through print. Print hundreds, even thousands, so your book buying public can easily purchase your book.</p>
<p>By the way, it is possible that in your place there is some support for this kind of book, government support. And you can <a href="http://www.freegrantstips.com/free-grants-tips/get-government-grant-how-to-apply-for-government-grant-wisely.html" target='_blank'>apply for a government grant online</a> that will help you to make a better distribution of the book.</p>
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