Any Email Marketing Company should consider how recipients respond to promotional materials received. Some recipients who opted in may still mark incoming emailed promotions as spam. There are many reasons. The company could have promised to email materials on a specific date but failed to do so. Or the emailed materials she got did not suit her needs. Inform those who opt in what to expect and deliver promised materials on time. Another strategy would be to offer different levels of participation. Some just want promotions in their inboxes, not the every so often company developments. Allowing recipients to get only the materials they choose to get and delivering them on time tends to secure more responsive customers and prospects.

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