Competition is increasingly fierce out there – how effective are you in getting your company noticed above the strain of constant advertisements? Its time for you to do something different, something your competition hasn’t thought of…. yet. Have you considered gift baskets?
Before you stop reading this and give up on the suggestion, there is an arguement to be made and an opportunity to make a unique on your potential clients that your competition is missing.
While traditional gift baskets have been of the meat and cheese variety, today, there are several different types of company gift baskets to choose from, covering all sorts of themes and tastes. It all depends on the type of impression you want to make.
I know of a firm who sent a gourmet chocolate gift basket to one of their perspective customers, but instead of sending it to the executives, they sent it to the secretarial staff. I can tell you, they never forgot the name of the company that sent them the generous assortment of chocolates, making it easier for them to call the company, and get through to the executives.
Gift baskets say a lot about your company. What type of message would you like to send to a perspective client? A gift basket filled with quality products reflects that your firm appreciates quality over quantity. Traditional meat and cheese baskets reflects a more formal style, whereas a gift basket full of snacks and treats shows that your firm’s fun side.
You’ve already done your homework on your next client – does he enjoy a cigar? Does she play golf? Do they have a sweet tooth or have a soft spot for snacks? There are gift baskets full of fresh and unique products that cover these.
A gift basket is always a welcome surprise. It piques our interest as to who was thoughtful enough to send it, and automatically sets them apart from other companies. That is the difference. Whether you choose to present the gift basket in person, or place a business card inside, you are advertising your company in a more positive light. You will stand out.
Its tough to get your message across to potential clients. When you think of the other forms of advertisement you use to attract new clients, its difficult to find one that adds a more personal touch than a unique gift basket. Just ask the ladies who enjoyed their chocolate treats!