Might as well get it right the first time. And New Zealand SEO is mostly wrong. This is why we sought our search engine optimisation (SEO) training from the best: Andy Jenkins and Brad Fallon (SEO guru and “coolest guy on the planet”). Their StomperNet Program is the industry leader (and no, we are NOT affiliates nor do we have an interest in selling you on the training 
We blew our annual staff training budget on a few months of StomperNet training. I mention StomperNet here because I want to stress that we are not mucking around here. It’s important – and cost-effective – to seek expert advice from the get-go. Andy and Brad (and their huge staff of experts) gave us that. Their professionalism and inspiration is why we have a love of SEO today (oh, and I should also mention Michael Brandon of Searchmasters).
Andy mentioned recently that SEO is all about “trial and error and reverse engineering.” What does he mean? Well, there are millions of websites out there claiming to perform SEO. Most of them are probably a crock. We cannot learn SEO at University, so the only logical way is to learn from those with experience: people who have tested SEO techniques across their hundreds of websites, seen the results, retested and readjusted their sites. It’s a long and arduous process. The StomperNet guys have spent decades (combined) doing just this, so I see them as the authorities.
Thanks, guys, for your enlightenment. And I hope the few New Zealand SEO gurus will eventually bring this nation up to speed. Meanwhile, let *our* SEO clients dominate the search engines first!