We write our own stuff; stuff that is a unique and different approach to a niche topic. The search engines love unique content, especially if it is fresh, relevant and it meets the needs of people searching for it on google.

What are some general rules of information design that we employ to keep our content attractive?

  1. Keep it concise – a good blog entry is around 150 words
  2. Be honest and succinct – avoid marketing hype and get your point across in few words
  3. Provide an action item that the reader can use to his/her advantage
  4. Be controversial yet positive – people love drama, but deep down they want a happy story

That’s it for now. Your comments are welcome.

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