I remember an email from someone about 2 years ago mentioning social media optimization. I think it was from a membership I had on an Internet marketing email list. Back then, I hadn’t even heard of Facebook, LinkedIn or even bebo. The email was a promotional item for social media marketing training. It caught my interest, and I took the bite. Ever since, I have been absolutely intrigued with the world of social media. And it has snowballed. Facebook is now the number one social media website in New Zealand. youtube.com and facebook.com – both categories of social media – each get more pageviews than the search engine google itself! [see alexa.com graph below]
The greatest thing about social media (e.g. social bookmarking, social networking, video, image and document-sharing) is that it is natural. It mirrors human nature. How? Well, by nature, we group ourselves into communities of like-minded people. In these communities, we get together, share about what interests us, and (hopefully) grow spiritually/emotionally/intellectually. Social media creates communites: electronically. And it’s even easier, because we can network in our underwear, at 3am, over an espresso we just made in the kitchen.
And social media has spawned an industry of Internet marketers – known as “social media optimisers” – looking for another way to get their client’s quality content out to the world. And the industry is indeed blossoming.
Gosh, technology is fantastic!