Some company owners believe that Online Marketing is all about tricking the search engines to send more visitors to a particular website. In some cases companies will offer this very package. Ensuring to increase your visitor numbers radically but using unscrupulous ways to do it.
Clearly this type of behaviour is very short sighted. Once a browser has been fooled to a site which basically does not offer information on the keywords he had used, his next move will simply be to go “back” to the search page. He will be slightly exasperated at the search engine for putting the option forward and in essence the website business gains nothing except a useless hit, the search engine has it’s character broken and the searcher tries over again.
The only benefit here is perhaps to the unethical optimizer (seo) who has possibly locked his customer in to charges based on an increase in website hits. Despite this financial gain, working in this manner is still counterproductive. The search engine companies do not like having their name injured and so are constantly developing their product to deal with unethical methods. This means that the unethical seo has to frequently come up with new methods to keep ahead of them. Also the business itself will soon discover that although it’s hits have gone up there has been no affect on sales.
In actual fact just as much effort needs to go into these unethical methods as is necessary to do the job correctly, assuming the skills are recognised. It really is quite uncomplicated; the searcher wants to find what he is searching for; the search engine wants to show the searcher a abundance of websites offering what he is looking for; the company wants to be found by people searching for his products or services. So as long as the Search Engine Optimisation Company positively impacts on all of that everybody wins.
So the ethical seo will understand how people search for his clients goods and then make certain that these keywords are obvious to the search engines. By doing this all businesses in the process and content and positive business is conducted. The client’s website will often progressively achieve a higher Search Engine Placement as the search engines become more and more sure that the site delivers what it says it does; and this in turn provides the client with more and more business as the search engine positioning is essestial to the number of hits that occur.