How many people go grab their yellow pages book to find a service versus going online at google to find a service? An answer to this question would be very valuable to the Internet marketer. Why? Because those who are Internet-illiterate or Internet-newbie often argue that the physical yellow pages is “where it’s at” when looking for a vendor. But how true is it? And once Internet penetration reaches saturation point, will google eventually be the information search KING – outpacing yellowpages, newspapers and other old-school advertising methods?
“New Zealand has one of the highest rates of Internet access in the world.” [Stats NZ] It is estimated that 1.5 million New Zealanders – of a population of 4.2 million – have Internet access. As this increases, google *will* be the sole source of finding a product or service. Or will it not?
What do you think?
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SEvangelou 16 September 2008
Internet marketing has mutated.
Search engine optimisation (SEO) is no longer enough. Now, to promote our website, we must build links to the website in unconventional and unique ways. An SEO colleague recently said “it’s much harder to get links these days.” He is correct. The old methods of link-building have become inefficient. It is now a requirement that Internet marketers have a thorough working knowledge and application of social media optimisation (SMO) techniques. This Internet marketing mutation – SEO to SMO – requires that Internet marketing experts “switch to a higher gear.”
Ignore social media and you shall be left behind!
15% of a website marketing campaign should be spent on our website optimisation: that is, properly configuring our webpages to match the actual searches our prospective customers do in google, yahoo and msn; and regularly adding quality content to our webpages
85% of the marketing effort must be spent on building links to our website: that is, employing social media techniques to attract social bookmarking, social networking, video sharing, image sharing, blogging and micro-blogging about our webpages.
These are the facts, my friend, in this rapidly-mutating world of Internet marketing. So grab social media optimisation by the horns and mutate with the rest of us!
