Dunedin osteopath Internet marketing campaign

The Dunedin Osteopathic Clinic, osteopathy specialists in George Street, Dunedin New Zealand have owned their domain www.osteopath.co.nz since December 1999. Due to the age of the domain, the website has cemented itself in google as an authority destination. This gives the Clinic an advantage in the search engines for keywords properly optimised throughout their website.

Two factors will maintain and increase the clinic’s website ranking in google for targeted keyword phrases people use:

• the optimisation of each page of the website for the keywords people are using in google to find each webpage’s topic(s)
• the creation of hyperlinks back to the clinic’s webpages from external sites; preferably from high-traffic, social media networking websites, as these are the places that people hang out

The clinic’s owner – the good Doctor McGrath – is in a fine position, now, as his rankings have been enhanced with the recent rebuild of his website on Joomla content management system; and the publishing of his localised Wordpress blog.

Some examples of google love include:

• #1,2,3,4&5 rankings on the web for “osteopath Dunedin“
• #2 ranking in New Zealand for “osteopath“
• #1 ranking on the web for “osteopath blog“

The clinic’s Internet marketing campaign continues with 1 to 2 hours per week of link-building; further enhancing the Dunedin Osteopathic Clinic’s long-term search engine and social media optimisation positioning.