Posts Tagged ‘seo’
It’s not enough these days to have a website for your business, as if the website is a business card, just sitting out there in cyber-space gathering dust. Rather, the web can be a great way to generate leads and sales, even if your business is mostly off-line. So it’s time to look into using landing pages that target your visitors by their specific needs. Targeted landing pages that have lots of good original content tend to do well in the search engine results because of their specificity. Having some good landing page optimization strategies such as targeting the main problems your business addresses is essential for building your presence of the Internet.
Internet marketing has mutated.
Search engine optimisation (SEO) is no longer enough. Now, to promote our website, we must build links to the website in unconventional and unique ways. An SEO colleague recently said “it’s much harder to get links these days.” He is correct. The old methods of link-building have become inefficient. It is now a requirement that Internet marketers have a thorough working knowledge and application of social media optimisation (SMO) techniques. This Internet marketing mutation – SEO to SMO – requires that Internet marketing experts “switch to a higher gear.”
Ignore social media and you shall be left behind!
15% of a website marketing campaign should be spent on our website optimisation: that is, properly configuring our webpages to match the actual searches our prospective customers do in google, yahoo and msn; and regularly adding quality content to our webpages
85% of the marketing effort must be spent on building links to our website: that is, employing social media techniques to attract social bookmarking, social networking, video sharing, image sharing, blogging and micro-blogging about our webpages.
These are the facts, my friend, in this rapidly-mutating world of Internet marketing. So grab social media optimisation by the horns and mutate with the rest of us!
Might as well get it right the first time. And New Zealand SEO is mostly wrong. This is why we sought our search engine optimisation (SEO) training from the best: Andy Jenkins and Brad Fallon (SEO guru and “coolest guy on the planet”). Their StomperNet Program is the industry leader (and no, we are NOT affiliates nor do we have an interest in selling you on the training 
We blew our annual staff training budget on a few months of StomperNet training. I mention StomperNet here because I want to stress that we are not mucking around here. It’s important – and cost-effective – to seek expert advice from the get-go. Andy and Brad (and their huge staff of experts) gave us that. Their professionalism and inspiration is why we have a love of SEO today (oh, and I should also mention Michael Brandon of Searchmasters).
Andy mentioned recently that SEO is all about “trial and error and reverse engineering.” What does he mean? Well, there are millions of websites out there claiming to perform SEO. Most of them are probably a crock. We cannot learn SEO at University, so the only logical way is to learn from those with experience: people who have tested SEO techniques across their hundreds of websites, seen the results, retested and readjusted their sites. It’s a long and arduous process. The StomperNet guys have spent decades (combined) doing just this, so I see them as the authorities.
Thanks, guys, for your enlightenment. And I hope the few New Zealand SEO gurus will eventually bring this nation up to speed. Meanwhile, let *our* SEO clients dominate the search engines first!
We write our own stuff; stuff that is a unique and different approach to a niche topic. The search engines love unique content, especially if it is fresh, relevant and it meets the needs of people searching for it on google.
What are some general rules of information design that we employ to keep our content attractive?
- Keep it concise – a good blog entry is around 150 words
- Be honest and succinct – avoid marketing hype and get your point across in few words
- Provide an action item that the reader can use to his/her advantage
- Be controversial yet positive – people love drama, but deep down they want a happy story
That’s it for now. Your comments are welcome.
